The internet has transformed the way we communicate and share information with people. With over 4 billion users connecting to the digital world, businesses have begun to utilize the vast opportunities and benefits the internet has to offer. With more and more potential customers searching for products and services online, the competition has become more brutal as businesses try to stay on top of the game.
So how will you take yours to the next level and strengthen your site’s authority and credibility?
The answer is right at your fingertips.
Step up your marketing strategy and produce meaningful content using blogs.
According to Hubspot, a blog is a website or webpage that is updated frequently and aims to share information for personal or business-related reasons. There is a blog out there for nearly every interest, and blogs can be personalized depending on what the writer wants in terms of content. Blogs can be used as a business marketing tool or used to boost personal opinions and views. Are you still irritated about that movie that didn’t end the way you wanted it to? Maybe you have a strong opinion about the fact that your neighbor won’t stop mowing the lawn at 3 in the morning. Good news—you can use a blog for this! If your blog is popular enough and attracts a wide enough audience, you can profit from the views through sponsorships and advertisements. It’s almost like getting paid for your opinion, which is a pretty sweet deal.
○ Write regularly. The more you update your blog, the more traffic it will receive. This is because Google gives the highest priority to websites with the newest content. If you want to get more attention from search engines, make sure you update your blog regularly. Nobody wants to click on the crusty old blog that hasn’t been updated since 2000. Make sure to stay on top of your updates!
○ Utilize social media. Promote your blog on Instagram, Facebook, TikTok, or any other social media platform of your choice. Many blog readers are led to the blog through social media interest, so don’t forget to pair your social media accounts with your blog to locate more readers.
○ Include photos. Photos visually engage the reader and encourage them to keep reading the blog post. You can also find ways to assign keywords to your photos and optimize those keywords for SEO. This means that your photos alone could lead people to your blog through search engine results. Don’t shy away from those visual gems! They’re needed to capture everyone’s attention.
○ Review how messaging works on your homepage. Your homepage is the page that all potential readers find first. This page should make the biggest impact. Make sure you explain what your business offers, and review what the message of your homepage is. Show readers why you stand out from your competitors. Adding a picture will draw people in and improve your chances of them staying on your blog to read more content.
○ Offer free reports or guides. By offering these, users will be able to download your resources (usually after filling out a form). You could also take some how-to articles from your website and create an eBook for your customers. Free resources are one of the best ways to generate leads. Even if the customer doesn’t need it, there’s a chance they’ll download it, because who doesn’t love free stuff?
○ Make sure your content is useful. If you want a lot of traffic and plenty of leads, it is important to put the best content possible on your blog. Search engines will reward sites that have original content. Create original content, provide good answers and solutions, and eliminate any fluffy filler words that aren’t necessary. You don’t need a blog that drones on and on and on… that type of writing will get you nowhere!
Do you suck at web development? What if you don’t even know what CSS even is? That’s totally fine! There are plenty of websites that can assist you when it comes to blog building and development. Check out some of our top picks below.
Writing a blog post with meaningful and engaging content can be challenging, but it's worth the trouble. Imagine all the possible rewards you can earn from creating your blog–the traffic, leads, engagement, and site credibility. You might even be friends with Google and rank higher on SERPs using the right keywords for your content! But we understand if you just don’t have the time and knack for writing. That is why Locus Digital is here to help.
From creative design to digital marketing, we have the expertise and resources available to transform your blog. We love working with others and we are dedicated to helping you out! Reach out to us today for a free consultation, and begin your journey with your evolving business!