Welcome to the Locus Digital Blog

Accessibility is a hot topic in website design, but it's more than just a trend. There are a lot of reasons that your site should be focused on accommodating users with disabilities, but the ADA is one of the biggest ones.

If you run a business, you've probably heard about the ADA, otherwise known as the Americans With Disabilities Act. But what you might not know is that this law can have a major bearing on your website. 

If you're not sure how the ADA is connected to your website, don't worry. In this article, we'll walk you through who it applies to, why it matters, and how you can ensure you are compliant. 

Establishing your presence in the digital space is a must if you own or have a plan to start your business. Through your website, you can lead your potential customers to check your products and services and make a purchase. But before you can even dream of building your brand and credibility, you need to figure out how your customers can easily find your page amongst billions of other websites. One fundamental step is understanding domain names and domain registrars and how to choose the best one for your business. 

The internet has transformed the way we communicate and share information with people. With over 4 billion users connecting to the digital world, businesses have begun to utilize the vast opportunities and benefits the internet has to offer. With more and more potential customers searching for products and services online, the competition has become more brutal as businesses try to stay on top of the game. 

What’s a Google review? Well, if your business needs to boost its online reputation and garner more leads and profits, then it’s certainly not something you should neglect.

Today is a special day. We will finally talk about something other than Search Engine Optimization and other ways to boost your traffic, leads and profits via Google, Bing, Yandex or whatever they use in China (it's Baidu, by the way, just so you wouldn't think I don't know).

We don’t want to get caught in traffic, but in the field of digital business, website traffic means more visitors, and the more visitors you have, the more chances you get of attaining higher conversion rates.  Digital marketers have formulated various ways to boost conversions ( SEO, social media, lead magnets, and the like).

A common question we receive from beginners is: what is a domain? Don't I just need a website? What's the difference?

People are impatient and that can be easily seen when you’re driving around a busy metropolis like New York. On every road, traffic light, and even on the sidewalks, people will not hesitate to smash their horns , just to save a few seconds. In most big cities in the US, God forbid you haven't dashed off from the stop line after the signal turns yellow. A tirade of swears, horns, and other unpleasant screams will splash over you like a Tsunami. 

Although still ongoing, we can already say without a hint of a doubt that 2021 was as sane as a cow, uncontrollably laughing while dancing on Macarena. Much of the world was on fire (sometimes literally), and this tiny little thing we almost notice in the past two years - the Covid pandemic - has dramatically changed the way we think, the way we make decisions, and most importantly, the way we look for products and services.

Having a website in this day and age is fundamental for any brand. The presence on the web is crucial for getting new clients and having them spend time with you even from the comfort of their homes. And although in the real world you can give an address to your store by naming the street and its number, in the digital world, it is far more, well, digital. All addresses are sequences of numbers, and not knowing how to give the correct address to your client is the first step towards your fast and inevitable crash.