More than four billion people use the internet to find information, buy products, or locate local businesses. As a small business, your website must be up to date with relevant information and pictures. Since your website is one of the first things potential customers see, it's important to make a good first impression.
Conducting routine website maintenance ensures that your website continues to function properly. It also allows you to evaluate your current website to see if it's performing the way you want it.
This guide will discuss the various reasons why you should update your website.
It Might Be Time To Rebrand
If you've recently made small changes to your brand or you're thinking about it, you'll want to revisit your website. All branding changes should be consistent throughout all of your messaging and visuals.
Your website serves as the online face of your company and one of the first things people notice about you. Changes to your business strategy should also be implemented in your website design if you're making changes. Every change needs to be in sync across all platforms.
Evaluate Your Content For Errors
A huge component of website maintenance is looking for and fixing errors. Look through your website's analytics to see if there are any issues. If some pages take too long to load or have high bounce rates, you should address these problems.
Additionally, it would help if you looked for erroneous links, copy, or design errors. A glaring grammatical mistake on one of your web pages could be all it takes for a potential customer to go to a competitor. Poor grammar and spelling heavily impact the professionalism of your brand as well.
Hyperlinks that you have throughout your website will also expire over time. If you remove a page or website, that'll result in a broken link. A user will get a 404 error when they click on the hyperlink.
Take the time to review all of the links on your website. Fix the ones that don't work, so users are taken to the correct destination when they click on it.
You'll also want to remove any unnecessary data that's cluttering up your website's backend. Fixing these issues should be straightforward when using a website builder like Shopify or Webflow.
Eliminate dead content and plugins that aren't relevant to your website. You don't want anything unnecessary data since it can affect the speed of your website. You don't want customers to get frustrated and leave your site.
Update Your Business's Website Security
Website security is important these days. The last thing you want is a major data breach to occur and all of your customer's information to get compromised. A data breach might harm your business financially because you might lose the trust of your customers.
Choosing a secure website platform, like Webflow or Shopify, will help you protect your business and customers. These platforms are easy to use and will make it easy for you to make changes.
They also release updated software every few months, making it easy to update in a snap. The updates include built-in security features. The developers always look for vulnerabilities and ways to improve their platforms because they don't want your website to encounter issues.
If you fail to update your website, you become more vulnerable. Hackers can determine what software version you have and find holes to get in.
Add Valuable Content To Your Website
Updating the content on your website helps create trust between your company and potential customers. Customers head to your website to learn useful and relevant information about your business. Everything on your website must represent your offers accurately. Not only that but you must also provide value through blogs and infotainment videos.
Search engines, like Google and Bing, crawl every website to look for specific keywords that your potential customers type into the search bar. The more valuable content your website has, the better ranking you'll receive from the search engines. The higher you rank, the higher your website will appear on search engine results pages.
Ranking high on the search engine results pages pushes organic traffic to your website. As you create high-quality content, you'll receive more traffic and, eventually more sales.
However, search engine algorithms change over time. That means you need to update your old content and create new ones on a regular basis.
Have you ever gone to a company's website to see that their most recent blog post was three years ago? This might've caused you to wonder if they're still even in business.
You don't want potential customers to think the same when they visit your website. Your website should establish authority in your industry. High-quality and updated content will help you do that.
Refresh Your Website's Design
While digital marketing and content are important features of your website, the design is just as vital. Some things that deter customers from a website include:
- Long contact forms
- Obnoxious or boring colors
- Difficult navigation
- Low-quality graphics
Even if you have top-notch content, customers will get turned off if it's presented in an unprofessional way.
A huge percentage of users surf the web from their mobile devices, you want to make sure your website is mobile-friendly. Keeping that in mind, the design of your website should also focus on your target customers' needs. You want to provide engaging and accessible content that your ideal customer might be seeking.
Your target customer might change several times throughout the lifespan of your business. You should update the look and content of your website as they change.
If this still sounds like too much work for you, you can always hire a partner to do this for you.
Partner With Locus Digital For Website Maintenance
Conducting routine website maintenance will ensure that your business's website continues to function properly. You want to bring in more customers and increase your sales, not turn them away because you have a buggy website.
If you need assistance creating a website, Locus Digital is here to help. Book a free consultation with us to learn how you can make a good first impression with your potential customers.
Schedule a free consultation with us today!
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