Welcome to the Locus Digital Blog

Establishing your presence in the digital space is a must if you own or have a plan to start your business. Through your website, you can lead your potential customers to check your products and services and make a purchase. But before you can even dream of building your brand and credibility, you need to figure out how your customers can easily find your page amongst billions of other websites. One fundamental step is understanding domain names and domain registrars and how to choose the best one for your business. 

The internet has transformed the way we communicate and share information with people. With over 4 billion users connecting to the digital world, businesses have begun to utilize the vast opportunities and benefits the internet has to offer. With more and more potential customers searching for products and services online, the competition has become more brutal as businesses try to stay on top of the game. 

What’s a Google review? Well, if your business needs to boost its online reputation and garner more leads and profits, then it’s certainly not something you should neglect.

Today is a special day. We will finally talk about something other than Search Engine Optimization and other ways to boost your traffic, leads and profits via Google, Bing, Yandex or whatever they use in China (it's Baidu, by the way, just so you wouldn't think I don't know).

We don’t want to get caught in traffic, but in the field of digital business, website traffic means more visitors, and the more visitors you have, the more chances you get of attaining higher conversion rates.  Digital marketers have formulated various ways to boost conversions ( SEO, social media, lead magnets, and the like).

The first quarter is over, and we are heading towards the middle of the year. By this time, Google has already done at least a hundred small changes along with some pretty serious ones. Yes, we know better than anyone that the battle with the Search Engine giant never ends. They try to "fix" their algorithm, and we try to crack it. It's much like a dance, although if that's what dancing is like, I'd never go to a nightclub ever again. 

Today is a special day. Today we are not going to talk about Google. At least not all that much. Instead, we will give the spotlight to the second most preferred search engine in the world - Bing. You may have heard that we at Locus Digital love Google. We even tried to marry it at some point, but unfortunately, our lawyers were adamant that agreeing with the terms of use has zero legal rights to call Google our husband or wife. In fact, it seems that marrying a corporation is still illegal in the US, but that's an issue for another blog post. 

There are three sure ways to lose money these days. The first is investing in the Russian ruble, the second is to put all your savings on 34 red on a rigged roulette, and the third is to start a PPC campaign without carrying about your quality score. Yes, shockingly gaining leads from Google can't be done by simply throwing money as if it's an exotic dancer in a sleazy bar. Google needs a bit of romance first. And by romance, I mean the quality of the ad you want to promote. 

Keywords, keywords, keywords. It seems that every second blog we post is about these pesky little phrases that determine whether your website will get some free traffic or it will be as visited as a non-alcoholic bar in Russia. Well, this time we have something special. Yes, once again, we will talk about keywords, but this time in the context of Google Ad Words. 

What Are Website Templates?

Website templates are pre-constructed, almost fully-customizable foundations on which to build a beautiful website. Essentially, templates are a website skeleton with the difficult things like coding already done for you.