Welcome to the Locus Digital Blog

There are three sure ways to lose money these days. The first is investing in the Russian ruble, the second is to put all your savings on 34 red on a rigged roulette, and the third is to start a PPC campaign without carrying about your quality score. Yes, shockingly gaining leads from Google can't be done by simply throwing money as if it's an exotic dancer in a sleazy bar. Google needs a bit of romance first. And by romance, I mean the quality of the ad you want to promote. 

Keywords, keywords, keywords. It seems that every second blog we post is about these pesky little phrases that determine whether your website will get some free traffic or it will be as visited as a non-alcoholic bar in Russia. Well, this time we have something special. Yes, once again, we will talk about keywords, but this time in the context of Google Ad Words. 

What Are Website Templates?

Website templates are pre-constructed, almost fully-customizable foundations on which to build a beautiful website. Essentially, templates are a website skeleton with the difficult things like coding already done for you.

The website of your dreams is finally ready after months of exhausting explanations to web and graphic designers what exactly your vision of a top-selling webpage is. Or you have changed the design by yourself a thousand times until you started sending it to your best friend and mum three times a day, just to hear some encouraging words.

Whether you are selling Delorean parts to guys that still think that 88mph can change their sad lives or these all-so-manly My Little Pony T-shirts, there is one thing for sure - you need some online presence. Your internet existence is not required because it's trendy, although, let's face it, you are nothing if you aren't on the internet in 2022.

SEO — it's one of the most important concepts in contemporary business. It's short for search engine optimization, and it's a process by which you make your business shoot to the top of a search engine result. By making use of SEO, you can transform a humble website into a business giant.  

It's high time to deviate from the theoretical knowledge and dive straight into the practical.

Of course, it's good to know what SEO is and how Google stalks your website, like every sane and well-adjusted person does with their crush or ex on Facebook. However, this is pointless if you don't have the practical skills to apply all this knowledge to your benefit. And the benefits are plentiful.

Over the past few months, we've been giving you some much-needed advice on making Google your best and most loyal friend. And yes, this time around, we will talk about the same.

After finally managing to wash off the weird taste that 2021 left in our mouths during January, it's high time to take a look at what the year ahead has in store. 2022 promises to finally bring an end to the pandemic. 

"Speed, give me what I need," a bleached middle-aged man sang in the early '90s and had no idea how right he would be some 30 years later. Well, ok, Billy Idol's song was more about a bus full of explosives that will explode if it slows down, and maybe some substances. Still, it can relate perfectly to the digital world and the public's unrealistic demands towards websites in today's context.