Today is a special day. We will finally talk about something other than Search Engine Optimization and other ways to boost your traffic, leads and profits via Google, Bing, Yandex or whatever they use in China (it's Baidu, by the way, just so you wouldn't think I don't know).
We don’t want to get caught in traffic, but in the field of digital business, website traffic means more visitors, and the more visitors you have, the more chances you get of attaining higher conversion rates. Digital marketers have formulated various ways to boost conversions ( SEO, social media, lead magnets, and the like).
The first quarter is over, and we are heading towards the middle of the year. By this time, Google has already done at least a hundred small changes along with some pretty serious ones. Yes, we know better than anyone that the battle with the Search Engine giant never ends. They try to "fix" their algorithm, and we try to crack it. It's much like a dance, although if that's what dancing is like, I'd never go to a nightclub ever again.
Today is a special day. Today we are not going to talk about Google. At least not all that much. Instead, we will give the spotlight to the second most preferred search engine in the world - Bing. You may have heard that we at Locus Digital love Google. We even tried to marry it at some point, but unfortunately, our lawyers were adamant that agreeing with the terms of use has zero legal rights to call Google our husband or wife. In fact, it seems that marrying a corporation is still illegal in the US, but that's an issue for another blog post.
There are three sure ways to lose money these days. The first is investing in the Russian ruble, the second is to put all your savings on 34 red on a rigged roulette, and the third is to start a PPC campaign without carrying about your quality score. Yes, shockingly gaining leads from Google can't be done by simply throwing money as if it's an exotic dancer in a sleazy bar. Google needs a bit of romance first. And by romance, I mean the quality of the ad you want to promote.
Keywords, keywords, keywords. It seems that every second blog we post is about these pesky little phrases that determine whether your website will get some free traffic or it will be as visited as a non-alcoholic bar in Russia. Well, this time we have something special. Yes, once again, we will talk about keywords, but this time in the context of Google Ad Words.
Website templates are pre-constructed, almost fully-customizable foundations on which to build a beautiful website. Essentially, templates are a website skeleton with the difficult things like coding already done for you.
The website of your dreams is finally ready after months of exhausting explanations to web and graphic designers what exactly your vision of a top-selling webpage is. Or you have changed the design by yourself a thousand times until you started sending it to your best friend and mum three times a day, just to hear some encouraging words.
Whether you are selling Delorean parts to guys that still think that 88mph can change their sad lives or these all-so-manly My Little Pony T-shirts, there is one thing for sure - you need some online presence. Your internet existence is not required because it's trendy, although, let's face it, you are nothing if you aren't on the internet in 2022.
SEO — it's one of the most important concepts in contemporary business. It's short for search engine optimization, and it's a process by which you make your business shoot to the top of a search engine result. By making use of SEO, you can transform a humble website into a business giant.
