Why You Need To Update Your On-Site SEO Quarterly
SEO — it's one of the most important concepts in contemporary business. It's short for search engine optimization, and it's a process by which you make your business shoot to the top of a search engine result. By making use of SEO, you can transform a humble website into a business giant.
SEO can gain a great advantage by being updated every quarter. By combining the concept of SEO content with the concept of quarters, you can generate a massive amount of online traffic.
This means you'll have to change your SEO strategy more often than you change your oil. But we argue that if you fail to update your SEO strategy this often, your business will fall apart just like an un-cared-for vehicle.
This article will walk you through some of the reasons why you'd do well to update your SEO every quarter.
Times Change
The only thing that remains constant throughout life is change. Since the 2000s alone, the "bling rap" era came and went, social media took over our lives, and Steve Jobs tossed smartphones in all of our pockets only to promptly die.
With the rise of the internet, change doesn't just progress linearly, it progresses exponentially. Just check out this article on the lifecycle of memes. Memes are some of the most important pieces of pop culture in the 21st century — just imagine if TV shows were born and died this fast.
But it's not just memes that are born and die this fast. The ability for anyone to upload — or comment on — basically anything has also given birth to the concept of virality. Traditional notions of popularity and celebrity have been upended.
If you have a content strategy that's working for you and just want to stick to it — that might just not work. In a world when trends change faster than ever before, you need to change before your strategy stop working.
The Internet's A Strange Beast
The internet can seem frustrating at times, however, and feel like a foe whose blows you just can't see coming.
By updating your SEO strategy not once, not twice, but four times a year, you're giving yourself a fighting chance in the internet age. You can't predict where the internet is going to go next, but you can ride the wave, and the best way to do that is to stay constantly updating.
For example, if one of your competitors happens to go on a hot streak with a certain keyword, it might be best to circle your wagons and makes similar changes to your site. If you're not in the game you can't win the game — updating yourself this often will give you a fighting chance.
It's always a good idea to follow along with your top three biggest competitors and adapt, making sure that's what they're doing. Figure out the keywords you war over, and make sure you don't lose out on them.
SEO is all about the popularity of certain keywords — follow your customers, and they'll pay you back.
Google Updates
The customers aren't the only thing that's going to be in constant fluctuation. Google constantly updates its features and algorithm as well. You might use the same SEO keywords over and over, only to experience a sudden sharp decline in leads due to this algorithm change.
Adapt every single quarter to make sure you stay on top of Google's algorithm shifts.
Customers Change
Acquiring new customers is one of the most fun, exciting, and important parts of running a contemporary business. The internet has made it easier than ever for people to engage in niche interests. If you hit your SEO right, you're likely to attract a group of people who truly care about your products.
Regulars
While it's true that most business comes from regulars, you never know when new customers might come through the door. To take things further, you never know when your product might catch on with a certain specific community. If you want to turn these exciting potential new customers into regulars, you're going to have to start appealing to them.
When customers change over, you're going to need to start creating blog posts and video content about things that they care about. You're also going to need to start angling to get more people in this community to come and support your content.
To adapt to this, you'll need to find new SEO keywords and create new types of posts. This will add diversity to the content on your website.
If you hit it right, it won't feel like you're abandoning your principles, but embracing change. Nothing's worse than a business that seems like it's too stuck in its ways.
Customers Stay the Same
As stated in the above item on this list, it is true that tons of business come from the same people coming into your business over and over. For the first few months they're frequenting your site, they'll appreciate your consistency.
But after the fiftieth article on the same topic, they're going to start to rebel. You have to make sure you vary up your keywords — and your style of article — to keep these customers happy.
Your old customers are going to appreciate the fact that you care enough to update your content. Sure, in the beginning, doing the same thing over and over is going to feel like you're catering just to them, but as it goes on, they'll turn against you for refusing to change.
Storytime
Think about the famous story of what happened to Kodak. Kodak was on top of the world of portable cameras — dominating the industry and defining portable cameras for a whole generation of people.
At a certain point, someone working for Kodak invented the digital camera — an invention that would surely change the world. But Kodak chose to pass on it. They believed that people cared about the process of waiting for film to develop.
They were wrong and eventually went bankrupt, watching their competitors run away with something that one of their very own developed.
Don't be like Kodak. Well, actually, Kodak did well for a long time. So be like Kodak in the beginning; then stop being like Kodak.
History repeats itself. Kodak isn't the only example. Blackberry was on top of the mobile phone game — then look what happened.
You'll Feel Refreshed
Listen, we understand — SEO doesn't just drop out of the sky. Though it's important, and as many as seventy-five percent of people wouldn't ever find your site if you didn't wind up on the first page, it can be tedious to get SEO on your site.
The Process
First, you need to research the keywords. You need to figure out where the culture is headed, and go that way. This is a complex process involving high-tech procedures, dangerous chemicals, and hiring an SEO company like ours to do the difficult work for you.
You need to focus as much as you can on your business if you want to succeed; you're not going to have time to conduct deep research into the culture. This is where hiring an SEO company comes in. Half of their job is to track where culture is going and figure out which keywords this will generate.
Next, you need to find ways to actually implement this SEO. Are you going to go with video content? — reviews? Most likely you're going to be writing blogs.
This is a process involving scouring the whole world for the best writers to create the best content possible. Make sure you focus on writers who are dedicated to creating catchy copy — creative writers might not always be the best.
Then, well... you have to actually write the blogs. This can be fun and exciting at first, and your commitment to knowledge can establish you as a thought leader in your industry. That doesn't mean that you run a cult, it means that people trust you and your judgment when it comes to matters involving your industry.
The Bottom Line
However, fun always fades. At the end of the day, you're going to get a little bored if you keep writing articles about the same products, working in the same keywords, addressing the same exact people.
Updating your SEO every quarter isn't just good for business — it's good for your sanity. If you don't keep updating your SEO strategy, you might just go mad and start writing articles about becoming friends with Google. (We're kidding, it's a great article and you should be Google's friend.)
Update Your On-site SEO Quarterly
That might be a bit of an exaggeration, but the sentiment is true.
By updating your on-site SEO once quarterly, you're opening yourself up to a world of success. You'll set yourself up with a system that allows you to adapt to these ever-changing times, you'll get yourself ready for new groups of customers, you'll please your old customers, and you'll even make yourself feel refreshed.
So what are you waiting for? Hire a great SEO consultant by contacting us today.
